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19998641
Zugang zum Corporate Brand Management (2006)
Joachim Kernstock
,
Franz-Rudolf Esch
,
Torsten Tomczak
,
Tim Oliver Brexendorf
Publication details
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http://www.alexandria.unisg.ch/Publikationen/33378
Publisher
Gabler
Repository
University of St.Gallen - Alexandria Repository (Switzerland)
Keywords
Corporate Brand Management
Type
Text
Language
Deutsch