| Exploring the Link between Corporate Reputation and Journalistic Perception (2007) | |||||||||||
Abstract | |||||||||||
| The attitudes and actions of a company's various stakeholders are substantially influenced by the company's corporate reputation. As intermediaries, journalists are a tremendously important stakeholder group in the formation of this reputation their perception and description of a companys features influence the reputation held by many other stakeholders. The better part of a company's reputation in turn is determined by its successful communication efforts - but in order to successfully impact stakeholder perception, a company has to understand which factors actually determine its reputation. Our survey of business and financial journalists has identified seven major categories of company features that influence corporate reputation in the eyes of journalists. It is our conviction that the purposeful communication of the factors identified in our research enhances a companys perceived reputation among business and financial journalists and thereby, through journalists coverage, assessments and evaluations, its perception by further stakeholders. | |||||||||||
Publication details | |||||||||||
| |||||||||||