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The impact of sales encounter satisfaction on salesperson and brand loyalty (2007)
Tim Oliver Brexendorf
,
Silke Mühlmeier
,
Torsten Tomczak
Publication details
Download
http://www.alexandria.unisg.ch/Publikationen/37214
Repository
University of St.Gallen - Alexandria Repository (Switzerland)
Keywords
Brand Management, Consumer Behavior, Retailing, Customer loyalty, Sales, Personal Selling
Type
Text
Language
Englisch