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The Link Between Market Orientation and Innovation Performance: The Mediating Role of Business Strategies (2008)
Silke Mühlmeier
,
Oliver Arndt
,
Torsten Tomczak
,
Marcus Schögel
Publication details
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http://www.alexandria.unisg.ch/Publikationen/43510
Repository
University of St.Gallen - Alexandria Repository (Switzerland)
Keywords
Strategic Orientation; Business Strategies; Market Orientation
Type
Text
Language
English