| Making Sustainability heard - Investor Relations Role in Communicating Corporate Responsibility (2008) | |||||||||||
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| This paper presents an explorative empirical survey of 42 European equity analysts. Based on qualitative, in-depth interviews with this core stakeholder group, the perception of CSR issues on capital markets is described and differentiated. Furthermore, suggestions on how to appropriately frame CSR issues in capital market communication are derived. | |||||||||||
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