| Evaluation of Future Mobile Services based on the Technology Acceptance Model (2008) | |||||||||||
Abstract | |||||||||||
| The Technology Acceptance Model is a widely used approach for a systematic research into the user acceptance of information technology. The Technology Acceptance Model has been recently successfully applied to different services in the telecommunication industry. This paper suggests to use the TAM to approximate the user acceptance of non-existing mobile services based on the Multimedia Broadcast and Multicast Service. | |||||||||||
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