| Editorial (2003) | |||||||||||
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| Editorial Culture and the Media Industry JMM Volume Number III Lucy University Gallen Switzerland Culture understood management sense term that once ubiquitous and ambiguous integral part the inner life organisation commonly understood coherent system shared beliefs and assumptions which distinguish one group from another are learned over time and which operate unconsciously Schein One the reasons behind the selection culture focus theme this issue the JMM that while much known about the role culture organisations general far less known about the specificities its role media firms although many who have managed researched the sector have suggested that cultural influences are particularly strong see for example Wolf Graham Wyatt the articles this special edition the JMM show culture influence the sector indeed pervasive culture powerful undercurrent that directs the flow many surface dimensions life media firms First has been widely documented researchers since the mid the implicit belief structures that constitute culture affect firm adaptive behaviour see for example Schein Marshak Grant Oswick specifically they influence strategic choice confirming Johnson conclusion that culture one and the same time device for interpretation and formula for action Thus this volume learn how cultural values shared executives the music industry have influenced the strategies their firms have adopted response peer peer file sharing The repressive nature these and their lack success date als | |||||||||||
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