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Linking corporate reputation and journalistic perception in capital markets (2008)

Abstract
The paper explores based on a qualitative survey of business and financial journalists the link between corporate reputation and journalistic perception in the context of capital market coverage at the Frankfurt Stock Exchange.

Publication details
Download http://www.alexandria.unisg.ch/Publikationen/44376
Repository University of St.Gallen - Alexandria Repository (Switzerland)
Keywords Financial and Business Journalism; Communication Management
Type Text
Language English