deutsch
english
Publication View
33352290
Advertising with Subjective Horizontal and Vertical Product Differentiation
Victor Tremblay
,
Stephen Polasky
Abstract
Horizontal differentiation, persuasive advertising, price competition, vertical product differentiation,
Publication details
Download
http://hdl.handle.net/10.1023/A:1015095508749
Repository
RePEc (Germany)
Type
article