| Rural Insurance Market: An Opportunity to Tap the Potential (2008) | |||||||||||||
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| Conference on Marketing to Rural Consumers, April 3,4,5, 2008, IIM Kozhikode. India has been according the highest priority to the uplift of the poor and has, therefore, been introducing various schemes of financing the low-income groups for self-employment through financial institutions (MFIs), perforce, began to associate themselves with insuring bodies, both public and private, and preferred to function in full coordination with them. ... | |||||||||||||
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