| Representation and Ownership of Electronic Profiles (2000) | |||||||||||||||
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| The trend in e-commerce toward personalized buying interactions and customized products and services has led to widespread buying and selling of consumer information. Even though various efforts are being made to entice consumers to put their profile information online for quick access, we assert that the ownership and management of electronic profile data and preferences should remain with the consumer. Keywords Profiles, electronic profiles, personalization, customization, privacy, infomediary INTRODUCTION Businesses engaging in e-commerce strive to create personalized buying interactions and customized products and services. To do that, businesses want to know their customers' interests and preferences, and they will go to great lengths to gather that information. The buying, selling, and trading of individual and aggregated consumer information has become commonplace. In the US and elsewhere, privacy groups and concerned individuals track these activities with growing concern. ... | |||||||||||||||
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