Publication View

Curing Spam: Rights, Signals & Screens (2007)

Abstract
Recognizing spam as a pollution problem points to a market-based approach that could be more effective than prior approaches based on technology or law. Marshall Van Alstyne argues that an imperfect market could create more value than even a hypothetical "perfect" filter.

Publication details
Download http://www.bepress.com/ev/vol4/iss2/art4
Publisher The Berkeley Electronic Press
Repository Roehampton Research Papers (United States)
Keywords Coase Theorem, advertising, spam, rights signaling, screening, attention bonds, attention markets, D18, D52, D62, D8, H23, K11, M37
Type text