Publication View

Curing Spam: Rights, Signals & Screens (2007)

Abstract
Recognizing spam as a pollution problem points to a market-based approach that could be more effective than prior approaches based on technology or law. Marshall Van Alstyne argues that an imperfect market could create more value than even a hypothetical "perfect" filter.

Publication details
Download http://www.bepress.com/ev/vol4/iss2/art4
Publisher The Berkeley Electronic Press
Repository Florida State University D-Scholarship Repository (United States)
Keywords Coase Theorem, advertising, spam, rights signaling, screening, attention bonds, attention markets, D18, D52, D62, D8, H23, K11, M37
Type text