Publication View

Election Flops on YouTube (2007)

Abstract
In an election campaign as drawn out as this, you'd have to have excellent memory to remember the hype around John Howard's use of YouTube to make policy announcements. Some months ago, the media were all over the story - but unfortunately for the Prime Minister, much like the widely-predicted poll 'narrowing', the YouTube effect has been missing in action.

Publication details
Download http://eprints.qut.edu.au/10812/
Publisher Australian Broadcasting Corporation
Repository QUT | ePrints Archive (Australia)
Keywords 160601 Australian Government and Politics, 200212 Screen and Media Culture, 190300 JOURNALISM AND PROFESSIONAL WRITING, Australia, election, politics, journalism, citizen journalism, blogging, YouTube
Type Journal Article
Relation http://eprints.qut.edu.au/10812/1/10812.pdf
Bruns, Axel and Wilson, Jason A. and Saunders, Barry J. (2007) Election Flops on YouTube. ABC News Online: Club Bloggery.