| Agents That (2007) | |||||||||||||||
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| Shoppers and sellers alike dispatch them into the digital bazaar to autonomously represent their best interests. Popular software agents were first used several years However, the potential of the Internet for transforming commerce is largely unrealized. Electronic purchases are still largely nonautomated. While information about products and vendors is more easily accessible, and orders and payments are dealt with electronically, humans are still in the loop in all stages of the buying process, adding to transaction costs. A human buyer is still responsible for collecting and interpreting information on merchants and products, making decisions about merchants and ago to filter information, match people with similar interests, and | |||||||||||||||
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