| 2 (2007) | |||||||||||||||
Abstract | |||||||||||||||
| As the need for more efficient business practices arises in the area of business to consumer relationships, enterprises strangle to explore new channels so as to provide services that will offer the opportunity for business extension, maximisation of profit and, at the same time, consumer satisfaction. However, there is a lot of other issues that need to be examined in this context. Consumer behaviour is totally changing against virtual services while traditional processes such as shopping or product evaluation related to consumer analysis acquire a totally new content. This paper is investigating the potential of Electronic Commerce technologies and especially Internet, in transforming the traditional retailing processes through the use of Intelligent Agents, with emphasis in the Marketing aspects. A framework of desired services is defined and an architecture for establishing the necessary interface among retailers and consumers in a future retail cyberspace is proposed. 1. | |||||||||||||||
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