| Innovation in Business Processes (2007) | |||||||||||||||
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| Business to consumer electronic commerce will need better tools, beyond browsers and gadgets, for the user to take full advantage of the opportunities of the electronic marketplace. On the other side, business needs to rethink their positioning, and to deal with this new customer using new methods and tools. We present in this paper a tool for navigating large information spaces, such as the Web, using what is called here "rough guides". The tool uses user preferences to perform adaptive guidance. Rough guides bring new interactions into the electronic commerce arena: how they are produced, sold, and updated using consumer's feedback can be done in several and different ways than in a classic economic framework. Introduction The way people buy and sell is certainly changing with the advent of electronic marketplaces. Current information technology already has a strong influence both on before-sale and after-sale techniques and systems. These systems take the form of help desks, call ... | |||||||||||||||
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