| Forthcoming in the Journal of Marketing (2007) | |||||||||||||
Abstract | |||||||||||||
| lves. It seemed to me that the book contains an underlying propaganda message against individual freedoms. (In the interest of full disclosure, I have a libertarian bias.) I found 2 the authors' liberal bias unnecessary and annoying, especially when I tried to follow their advice about how to deal with propaganda. Consider this: On page 117, they say that during the Reagan years the "relaxing of government controls [by the FTC] reopened the door to blatant abuses." On the following page the authors say "Ultimately we all have a responsibility to challenge all factoids." So I did, and found that Pratkanis and Aronson provided no support for their statement on page 117. The book is not organized for researchers. For example, it took some effort to locate relevant references at the end of the book. Also, on occasion, I would have liked more details on the methodology, conditions, or effect sizes for studies the authors describe. Sometimes the support the authors offered for statements was | |||||||||||||
Publication details | |||||||||||||
| |||||||||||||