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Mobilizing Customer Relationship Management - A Journey from Strategy to System Design (2007)
Ragnar Schierholz
,
Lutz M. Kolbe
,
Walter Brenner
Publication details
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http://www.alexandria.unisg.ch/Publikationen/53499
Repository
University of St.Gallen - Alexandria Repository (Switzerland)
Keywords
Methode, Prozess, Strategie, System, M-Business
Type
Text
Language
English