Publication View

Could I Live Up To That Ad? The Impact of Implicit Theories Of Ability On Service Employees' Evaluations Of Ads (2009)

Publication details

Download	http://www.alexandria.unisg.ch/Publikationen/54062
Publisher	EMAC Conference Proceeding, The European Marketing Academy
Repository	University of St.Gallen - Alexandria Repository (Switzerland)
Type	Text
Language	English