| Exploring value (co-)creation strategies in product-oriented companies from a service-dominant perspective (2009) | |||||||||||
Abstract | |||||||||||
| This study concentrates on the alignment of service strategies with organizational design factors. Properly aligned, these elements will form specific strategic configurations which correspond with certain types of value creation strategies. In other words, each value creation strategy consists of a specific customer value proposition and the required organizational "infrastructure" to provide the service. In this article, we analyze which value creation strategies exist in product-oriented companies and how do these strategies differ in co-creating value between the company and the customer. | |||||||||||
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