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51124080
Schools of thought in corporate marketing (2009)
Tim Oliver Brexendorf
,
Joachim Kernstock
Publication details
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http://www.alexandria.unisg.ch/Publikationen/56003
Repository
University of St.Gallen - Alexandria Repository (Switzerland)
Keywords
Corporate identity, Corporate marketing, Unternehmensmarketing, Corporate brand management
Type
Text
Language
English