deutsch
english
Publication View
51124081
Brand behaviour (2009)
Tim Oliver Brexendorf
,
Joachim Kernstock
Publication details
Download
http://www.alexandria.unisg.ch/Publikationen/56002
Publisher
Academy of Marketing
Repository
University of St.Gallen - Alexandria Repository (Switzerland)
Keywords
brand management, Markenführung, Markenmanagement, behavioral branding, brand behavior, brand behaviour
Type
Text
Language
English