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51443243
Sleeping with the Enemy? Attributions Triggered by an 'Open Architecture' Sales Model (2009)
Winfried Daun
,
Daniel Wentzel
,
Torsten Tomczak
Publication details
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http://www.alexandria.unisg.ch/Publikationen/56232
Publisher
American Marketing Association
Repository
University of St.Gallen - Alexandria Repository (Switzerland)
Type
Text
Language
English