| Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers (2001) | |||||||||||
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| Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for Marlboro and Camel cigarettes and choice of usual brand among school students.Design - Cross-sectional survey with merged records of store tobacco advertising and promotions.Setting - United States.Participants - 3,890 high school smokers with a usual brand, matched to 196 convenience stores.Main outcome measures - Choice of Marlboro as a usual brand ; choice of Camel as a usual brand.Results - Choice of Marlboro as a usual brand was associated with presence of a Marlboro gift with purchase (p | |||||||||||
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