| GM foods and the misperception of risk perception (2004) | |||||||||||||||||
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| Gaskell Allum Wagner Kronberger Torgersen Hampel Bardes foods and the misperception risk perception Risk Analysis foods and the misperception risk perception Abstract Public opposition genetically modified food and crops widely interpreted the result the public misperception the risks With scientific assessment pointing unique risks from crops and foods strategy accurate risk communication from trusted sources has been advocated This based the assumption that the benefits crops and foods are self evident Informed the interpretation some qualitative interviews with lay people use data from the Eurobarometer survey biotechnology explore the hypothesis that not much the perception risks the absence benefits that the basis the widespread rejection foods and crops the European public Some respondents perceive both risks and benefits and may trading off these attributes along the lines rational choice model However for others one attribute benefitappears dominate their judgements the lexicographic heuristic For these respondents their perception risk limited importance the formation attitudes towards food and crops The implication that the absence perceived benefits from foods and crops calls into question the relevance risk communication strategies for bringing about change public opinion Keywords Biotechnology Risk perception Decision theory Risk communication Introduction One the defining elements innovation for example new technological development that offers benefits over and | |||||||||||||||||
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