| Towards Guidelines for Design of Mobile Services (2005) | |||||||||||||
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| TOWARDS GUIDELINES FOR DESIGN MOBILE SERVICES Stanoevska Slabeva Katarina University Gallen mcm institute Blumenbergplatz Gallen Schweiz katarina stanoevska unisg Hoegg Roman University Gallen mcm institute Blumenbergplatz Gallen Schweiz roman hoegg unisg Abstract The paper aims provide contribution the development generic guidelines for the design mobile data services Using the exploratory research tool focus groups amongst other methods examines the mobile alert service MediAlert and takes into account both user well business requirements presenting first results longitudal research project involving series field trials various mobile applications Keywords Mobile Services Business Models Customer Oriented Design INTRODUCTION After several delays broadband mobile Internet slowly but surely becoming reality More and more operators are launching services many European countries see UMTS Forum the same time the number mobile users increasing and there growing substitution fixed net communication with mobile communication This developments rise again expectations new mobile applications Offering mobile data services expected profitable business the years come According report the Yankee Group the market for mobile content will grow over billions Western Europe Around billions will created with services which not belong the peer peer messaging area Yankee Group The difficulty that nobody knows how future mobile data killer services will look like The reason for that the fact that | |||||||||||||
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