| Competition recharges electric industry | |||||||
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| New regulatory framework emerges utility sector REGION FOCUS WINTER ROBERT LACY ohn Stokes president Electric Lite power marketing company based Greenville believes that consumers should have choice where they buy their electricity His company was formed December provide just such choice the residents South Carolina Within months incorporating Electric Lite launched aggressive campaign woo customers away from existing electric utilities blanketing the state with newspaper and ads that promised percent lower power bills The company million dollar advertising campaign attracted potential new customers also drew sharply worded response from several the major electric utilities the region Electric Lite foray into South Carolina has clearly rattled the electric utility industry the state certainly not traditional electric utility has electric generation transmission distribution facilities And cannot serve retail markets under current utility regulations South Carolina But those regulations may changing soon The electric industry the United States being restructured allow firms such Electric Lite compete retail markets with traditional electric utilities many parts the country Long standing government regulations covering everything from the way power generated the way customers are billed are being reexamined Roots Industry Reform The fundamental belief that electric service can best provided through competitive markets lies the heart the push restructure the REGION FOCUS WINTER | |||||||
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