Don't call us, we'll call you - Performance Management in Multi-Channel Environments (2007)
Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner
Typically, companies nowadays implement so-called multi-channel management strategies, i.e. they seek to offer their customers a brad variety of interaction channels for marketing, sales and...
Performance Measurement of Mobile Marketing in Multi-Channel Environments (2005)
Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner
The burst of the e-bubble largely affected the expectations towards and the willingness to invest in mobile initiatives. Recently, the interest for mobile business and mobile commerce both in...