Holding Company Cost Economies in the Global Advertising and Marketing Services Business (2004)
Silk, Alvin J., Berndt, Ernst R.
We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two...
Holding Company Cost Economies in the Global Advertising and Marketing Services Business (2004)
Silk, Alvin J., Berndt, Ernst R.
We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two...
Holding Company Cost Economies in the Global Advertising and Marketing Services Business (2004)
Silk, Alvin J., Berndt, Ernst R.
We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two...
Holding Company Cost Economies in the Global Advertising and Marketing Services Business (2004)
Silk, Alvin J., Berndt, Ernst R.
We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two...
A cross national comparison of the reliability of selected measurements from consumer surveys (1980)
RESPONSE SET AND THE MEASUREMENT OF SELF-DESIGNATED OPINION LEADERSHIP (1971)
The internal consistency and discriminant validity of the items comprising the Rogers self-designating opinion leadership scale were investigated utilizing notions suggested by Campbell and Fiske's...
RESPONSE SET AND THE MEASUREMENT OF SELF-DESIGNATED OPINION LEADERSHIP (1971)
The internal consistency and discriminant validity of the items comprising the Rogers self-designating opinion leadership scale were investigated utilizing notions suggested by Campbell and Fiske's...
A multiple-product sales force allocation model, (1971)
Montgomery, David Bruce., Silk, Alvin J., Zaragoza, Carlos E.
Small group theory and marketing research, (1971)
Davis, Harry L., Silk, Alvin J.
"To appear as a chapter in Robert Ferber, ed. Handbook of Marketing Research."
Notes on the application of attitude measurement and scaling techniques in marketing research (1969)
An exploratory study of undergraduates' attitudes toward a business career. (1968)
Ph. D. (Business Administration) - Northwestern University, 1968.
Prepared for use in the Management Science in Marketing summer session at M.I.T., Sept., 1968.
Knowledge Spillovers and Growth in the Disagglomeration of the Us Advertising-Agency Industry
Charles King, Alvin J. Silk, Niels Ketelhöhn
We investigate knowledge spillovers and externalities in the disagglomeration and growth of the advertising-agency industry. A simple model of high demand, low wages, and externalities associated...
Pre-test market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J., Urban, Glen L.
HD28 .M414 no.834- 76,
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard., Silk, Alvin J., Bojanek, Robert.
HD28 .M414 no.1269-, 81,
Scale and scope effects on advertising agency costs
Silk, Alvin J., Berndt, Ernst R.
HD28 .M414 no.3204-, 90,
Scale and scope effects on advertising agency costs
Silk, Alvin J., Berndt, Ernst R.
HD28 .M414 no.3381-, 92,
The Internalization of Advertising Services: An Inter-IndustryAnalysis
Sharon Horsky, Steven C. Michael, Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such...
Economic Factors Underlying the Unbundling of Advertising Agency Services
Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the...
Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
Alvin J. Silk, Charles King III
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of...
Scale and Scope Effects on Advertising Agency Costs
Alvin J. Silk, Ernst R. Berndt
How important are economies of scale and scope in advertising agency operations? This paper reports an econometric study undertaken to address this question. Cost models are formulated which...
Alvin J. Silk, Ernst R. Berndt
What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency...
Intermedia Substitutability and Market Demand by National Advertisers
Alvin J. Silk, Lisa R. Klein, Ernst R. Berndt
We assess substitutable and complementary relationships among eight national advertising media classes, as well as the magnitude of their own-price elasticities. We use a translog demand model, whose...
Scale and Scope Economies in the Global Advertising and Marketing Services Business
Alvin J. Silk, Ernst R. Berndt
We assess size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs vary according to its scale and two...