Amelie Gamble

The “Euro Illusion”: Illusion or Fact?

Amelie Gamble

Nominal representation, Subjective value, Euro illusion, Money illusion, Accuracy-effort tradeoff, Conversion strategy, Price evaluation,

Perceived inflation and expected future prices in different currencies

Gärling, Tommy, Gamble, Amelie

Five experiments were conducted to investigate whether perceived inflation and expected future prices are influenced by the nominal representation of increases in product prices in different...

Consumer attitudes towards switching supplier in three deregulated markets

Gamble, Amelie, Juliusson, E. Asgeir, Gärling, Tommy

The efficiency of deregulated markets is jeopardized by consumers failing to switch supplier to the extent that would be beneficial to them. In order to disentangle the determinants of failures to...