Forthcoming in the Journal of Marketing (2007)
How To Be, Anthony Pratkanis, Elliot Aronson, J. Scott Armstrong
lves. It seemed to me that the book contains an underlying propaganda message against individual freedoms. (In the interest of full disclosure, I have a libertarian bias.) I found 2 the authors'...
Joel B. Cohen, Americus Reed Ii, Thank Lisa Bolton, Anthony Pratkanis
In the traditional view, an attitude is a unified and enduring state of readiness to respond (Eagly and Chaiken 1993). The traditional view assumes a consistently updated (either from ongoing thought...