Challenging “Factor Cluster Segmentation” (2008)
The concept of market segmentation has been widely accepted and warmly embraced both by tourism industry and academia. In tourism research, this increased interest in segmentation studies has led to...
Challenging "Factor Cluster Segmentation" (2008)
The concept of market segmentation has been widely accepted and warmly embraced both by tourism industry and academia. In tourism research, this increased interest in segmentation studies has led to...
Challenging “Factor Cluster Segmentation” (2008)
The concept of market segmentation has been widely accepted and warmly embraced both by tourism industry and academia. In tourism research, this increased interest in segmentation studies has led to...
Segmenting the Volunteer Market: Learnings from an Australian Study (2007)
Randle, M., Grun, B., Dolnicar, S.
The volunteering industry in Australia contributes over 42 billion dollars to society each year. It is facing increasing pressures due to reduced funding and growing competition for limited...
How constrained a response: A comparison of binary, ordinal and metric answer formats (2007)
A question is the main measurement instrument in the social sciences. Yet no conclusive results exist with respect to the suitability of alternative answer formats for typical constructs studied in...
How constrained a response: A comparison of binary, ordinal and metric answer formats (2007)
A question is the main measurement instrument in the social sciences. Yet no conclusive results exist with respect to the suitability of alternative answer formats for typical constructs studied in...
Extending Rungie et al.'s model of brand image stability to account for heterogeneity (2007)
Dolnicar, S., Grun, B., Rossiter, J.
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of responses to attitude questions in brand image measurement. We test the validity of this model compared...
Extending Rungie et al.'s model of brand image stability to account for heterogeneity (2007)
Dolnicar, S., Grun, B., Rossiter, J.
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of responses to attitude questions in brand image measurement. We test the validity of this model compared...
Assessing Analytical Robustness in Cross-Cultural Comparisons (2007)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic for researchers using multicultural samples because the resulting data contamination...
Assessing Analytical Robustness in Cross-Cultural Comparisons (2007)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic for researchers using multicultural samples because the resulting data contamination...
High quality image data on how consumers perceive brands is essential to make good brand management decisions. Prior studies reveal that brand images are not very reliable, as they are typically...
Segmenting the Volunteer Market: Learnings from an Australian Study. (2007)
Dolnicar, S., Randle, M., Grun, B.
The volunteering industry in Australia contributes over 42 billion dollars to society each year. It is facing increasing pressures due to reduced funding and growing competition for limited...
Segmenting the Volunteer Market: Learnings from an Australian Study (2007)
Randle, M., Grun, B., Dolnicar, S.
The volunteering industry in Australia contributes over 42 billion dollars to society each year. It is facing increasing pressures due to reduced funding and growing competition for limited...
How constrained a response: A comparison of binary, ordinal and metric answer formats (2007)
A question is the main measurement instrument in the social sciences. Yet no conclusive results exist with respect to the suitability of alternative answer formats for typical constructs studied in...
Extending Rungie et al.'s model of brand image stability to account for heterogeneity (2007)
Dolnicar, S., Grun, B., Rossiter, J.
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of responses to attitude questions in brand image measurement. We test the validity of this model compared...
Assessing Analytical Robustness in Cross-Cultural Comparisons (2007)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic for researchers using multicultural samples because the resulting data contamination...
High quality image data on how consumers perceive brands is essential to make good brand management decisions. Prior studies reveal that brand images are not very reliable, as they are typically...
Segmenting the Volunteer Market: Learnings from an Australian Study (2007)
Randle, M., Grun, B., Dolnicar, S.
The volunteering industry in Australia contributes over 42 billion dollars to society each year. It is facing increasing pressures due to reduced funding and growing competition for limited...
Assessing Analytical Robustness in Cross-Cultural Comparisons (2007)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic for researchers using multicultural samples because the resulting data contamination...
High quality image data on how consumers perceive brands is essential to make good brand management decisions. Prior studies reveal that brand images are not very reliable, as they are typically...
Extending Rungie et al.’s model of brand image stability to account for heterogeneity (2007)
Dolnicar, S., Grun, B., Rossiter, J.
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of responses to attitude questions in brand image measurement. We test the validity of this model compared...
How constrained a response: A comparison of binary, ordinal and metric answer formats (2007)
A question is the main measurement instrument in the social sciences. Yet no conclusive results exist with respect to the suitability of alternative answer formats for typical constructs studied in...
The User-Friendliness of Alternative Answer Formats (2006)
Despite the increasing resistance of consumers to participate in market research and the vast amount of literature on the methodological superiority of certain answer formats over others, the issue...
Answer Format Suitability - The Interdependence of Answer Format and Construct Measured (2006)
The vast majority of surveys use ordinal answer formats independently of the construct under study. We hypothesise that the ordinal scale is not optimal under all circumstances, but that the...
The User-Friendliness of Alternative Answer Formats (2006)
Despite the increasing resistance of consumers to participate in market research and the vast amount of literature on the methodological superiority of certain answer formats over others, the issue...
Answer Format Suitability - The Interdependence of Answer Format and Construct Measured (2006)
The vast majority of surveys use ordinal answer formats independently of the construct under study. We hypothesise that the ordinal scale is not optimal under all circumstances, but that the...
The User-Friendliness of Alternative Answer Formats (2006)
Despite the increasing resistance of consumers to participate in market research and the vast amount of literature on the methodological superiority of certain answer formats over others, the issue...
Answer Format Suitability - The Interdependence of Answer Format and Construct Measured (2006)
The vast majority of surveys use ordinal answer formats independently of the construct under study. We hypothesise that the ordinal scale is not optimal under all circumstances, but that the...
Answer Format Suitability - The Interdependence of Answer Format and Construct Measured (2006)
The vast majority of surveys use ordinal answer formats independently of the construct under study. We hypothesise that the ordinal scale is not optimal under all circumstances, but that the...
The User-Friendliness of Alternative Answer Formats (2006)
Despite the increasing resistance of consumers to participate in market research and the vast amount of literature on the methodological superiority of certain answer formats over others, the issue...
Dolnicar, S., Grun, B., Leisch, F.
Ordinal scales have become the most popular format in questionnaire design for marketing surveys (Van der Eijk, 2001) despite both (1) causing a number of methodological problems (Scharf, 1991;...
Dolnicar, S., Grun, B., Leisch, F.
Ordinal scales have become the most popular format in questionnaire design for marketing surveys (Van der Eijk, 2001) despite both (1) causing a number of methodological problems (Scharf, 1991;...
Dolnicar, S., Grun, B., Leisch, F.
Ordinal scales have become the most popular format in questionnaire design for marketing surveys (Van der Eijk, 2001) despite both (1) causing a number of methodological problems (Scharf, 1991;...
Dolnicar, S., Grun, B., Leisch, F.
Ordinal scales have become the most popular format in questionnaire design for marketing surveys (Van der Eijk, 2001) despite both (1) causing a number of methodological problems (Scharf, 1991;...