Bernhard Swoboda

European Retail Research (2009)

Peter Schnedlitz, Dirk Morschett, Thomas Rudolph, Thomas Rudolph, Hanna Schramm-Klein, Bernhard Swoboda

European Retail Research (2008)

Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail...

Dynamische Prozesse der Internationalisierung : managementtheoretische und empirische Perspektiven des unternehmerischen Wandels / (2001)

Swoboda, Bernhard.

Saarbrücken, Universität, Habilitation, 2000.

Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme / (1996)

Swoboda, Bernhard.

Literaturverz. S. 379 - 413.

Analysis of the satisfaction factors in international cooperation activities with and without capital investment in SMEs

Bernhard Swoboda, Martin Jaeger

The paper analyzes international medium and long-term cooperation by legally and economically independent SMEs. In a frame of reference using decision and contingency theory, a model is constructed...