The role of technology in the shift towards open innovation: the case of Procter & Gamble (2006)
Dodgson, M, Gann, D, Salter, A
As with all new ideas, the concept of Open Innovation requires extensive empirical investigation, testing and development. This paper analyzes Procter and Gamble's 'Connect and Develop' strategy as a...
The role of technology in the shift towards open innovation: the case of Procter & Gamble
Dodgson, M, Gann, D, Salter, A
As with all new ideas, the concept of Open Innovation requires extensive empirical investigation, testing and development. This paper analyzes Procter and Gamble's 'Connect and Develop' strategy as a...