The Influence of Stimulus Ambiguity on Category and Attitude Formation (2009)
Frauke Uekermann, Andreas Herrmann, Daniel Wentzel, Jan R. Landwehr
Interne Markenführung durch Markengeschichten (2008)
Daniel Wentzel, Torsten Tomczak, Andreas Herrmann, Mark Heitmann
Der Einsatz von Instrumenten zur Förderung von Brand Behavior (2008)
Tim Oliver Brexendorf, Torsten Tomczak, Joachim Kernstock, Sven Henkel, Daniel Wentzel
Das Behavioral-Branding-Konzept (2008)
Sven Henkel, Torsten Tomczak, Joachim Kernstock, Daniel Wentzel, Tim Oliver Brexendorf
Der Funnel als Analyse- und Steuerungsinstrument von Brand Behavior (2008)
Daniel Wentzel, Torsten Tomczak, Joachim Kernstock, Tim Oliver Brexendorf, Sven Henkel
Advertising Brands through Narratives: the Moderating Effekt of Persuasion Motives (2008)
Andreas Herrmann, Sven Henkel, Torsten Tomczak, Daniel Wentzel, Wolfgang Jenewein
Dienstleistungskompetenz (2008)
Urs Fueglistaller, Joerg-michael Gasda, Alexander Fust, Thomas Koenig, Miriam Meckel, Thomas Bieger, ...
Aus dem Vorwort: "Was haben Dentalhygienikerinnen, Garagisten, Mineralwasser-Unternehmerinnen, Hoteliers, Apparatebauer, Bierbrauereien, Bankiers, Stromlieferanten und sogar Steuerbehörden...
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten
In two experiments, we show how a consumer’s susceptibility to normative influence (SNI) offers useful insights into the effectiveness of two types of testimonials: a typical person endorsement...
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten
In two experiments, we show how a consumer’s susceptibility to normative influence (SNI) offers useful insights into the effectiveness of two types of testimonials: a typical person endorsement...
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten
In two experiments, we show how a consumer’s susceptibility to normative influence (SNI) offers useful insights into the effectiveness of two types of testimonials: a typical person endorsement...
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, Henkel, Sven
In this article we examine how a consumer's susceptibility to informative influence (SII) affects the effectiveness of consumer testimonials in print advertising. More specifically, we show that...
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, Henkel, Sven
In this article we examine how a consumer's susceptibility to informative influence (SII) affects the effectiveness of consumer testimonials in print advertising. More specifically, we show that...
Martin, Brett, Wentzel, Daniel, Tomczak, Torsten, Henkel, Sven
In this article we examine how a consumer's susceptibility to informative influence (SII) affects the effectiveness of consumer testimonials in print advertising. More specifically, we show that...
Success through Differentiation in the High-Tech Industry (2006)
Johannes Pruchnow, Marcus Schögel, Daniel Wentzel, Markus Weber
Many high-tech companies have found that their markets are polarizing. Some customers expect high-quality interactions with their suppliers, while others want cost-efficient and standardized...
High Tech Go-To-Market Models of the Future (2006)
Torsten Tomczak, Marcus Schögel, Daniel Wentzel, Johannes Pruchnow
Martin, Brett, Pullen, Zac, Vincent, Aaron, Wentzel, Daniel
In this article we examine how consumer knowledge and two aspects of email ad design (copy type and testimonial type) influence attitudes and purchase intentions. Results from a field experiment...
Martin, Brett, Pullen, Zac, Vincent, Aaron, Wentzel, Daniel
In this article we examine how consumer knowledge and two aspects of email ad design (copy type and testimonial type) influence attitudes and purchase intentions. Results from a field experiment...
Martin, Brett, Pullen, Zac, Vincent, Aaron, Wentzel, Daniel
In this article we examine how consumer knowledge and two aspects of email ad design (copy type and testimonial type) influence attitudes and purchase intentions. Results from a field experiment...
Martin, Brett, Sherrard, Michael, Wentzel, Daniel
The Internet theoretically enables marketers to personalize a Website to an individual consumer. This article examines optimal Website design from the perspective of personality trait theory and...
Martin, Brett, Sherrard, Michael, Wentzel, Daniel
The Internet theoretically enables marketers to personalize a Website to an individual consumer. This article examines optimal Website design from the perspective of personality trait theory and...
Martin, Brett, Sherrard, Michael, Wentzel, Daniel
The Internet theoretically enables marketers to personalize a Website to an individual consumer. This article examines optimal Website design from the perspective of personality trait theory and...
Thesis (MCom--Marketing)--University of Auckland, 2000.