E. Gijsbrechts

Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions? (2004)

Gijsbrechts, E, Nisol, P

This paper investigates consumer reactions to out-of-stocks (OOS)-which are unexpected and temporary in nature-as opposed to permanent assortment reductions (PAR). We discuss similarities and...

Should retailers adjust their micromarketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores (2004)

Dynamics in consumer response to product unavailability: Do stock-out reactions signal response to permanent assortment reductions? (2004)

The impact of retailer stockouts on whether, how much, and what to buy (2003)

Gijsbrechts, E, Nisol, P

This paper investigates the impact of retailer stockouts on whether, how much, and what consumers buy in a category during the out-of-stock period. It adds to previous literature by investigating the...

Case Study: Abbey Beer (2003)

Gijsbrechts, E., Schamps, M., Waterschoot, W. Van

The impact of retailer stockouts on whether, what and how much to buy (2003)

Knowledge transfer through marketing textbooks (2003)

Waterschoot, W. Van, Gijsbrechts, E.

The impact of store flyers on store sales and store traffic: A geomarketing approach (2003)

Gijsbrechts, E., Campo, K., Goossens, T.

The impact of store flyers on store traffic and store sales: a geo-marketing approach (2003)

Gijsbrechts, E, Goossens, T

This paper analyzes the impact of the composition of a retailers' weekly store flyer on store performance. The paper presents and tests propositions on how a store flyer's size, its average discount...

Should supers be different from supers and hypers be the same as hypers? (2002)

Case study Frere Jacques: Developing a marketing strategy for a Belgian abbey beer on the French market (2002)

Gijsbrechts, E., Schamps, M., Waterschoot, W. Van

Therapeutic Drug Prescription Behavior: Decision Process and Marketing Mix Effects (2002)

Campo, K., De Staebel, O., Gijsbrechts, E., Waterschoot, W. Van

On Store Format, Category Space Allocation and Opportunities for Micromarketing (2002)

Optimal Prices, Package Sizes and Package Compositions in a Market with Variety Seeking and Loyal Customers (2002)

Gijsbrechts, E., Pauwels, W.

Principles of pricing (2001)

The impact of assortment cuts and extensions on category sales: Working Paper (2001)

Clerck, S. De, Steenkamp, J. B., Dekimpe, M., Gijsbrechts, E.

The impact of store flyers on store sales and traffic: A location-specific perspective: Working Paper (2001)

Goossens, T., Gijsbrechts, E., Campo, K.

The impact of stockouts on whether, what and how much to buy: Working Paper (2001)

The impact of location factors on the attractiveness and optimal space shares of product categories (2000)

Gijsbrechts, E, Goossens, T, Verhetsel, A

In this paper, we investigate the impact of location characteristics on the relative attractiveness of product categories within a store, and formulate micromarketing implications for the allocation...

Towards understanding consumers (2000)

Towards a theory-based measure of purchase variation (2000)

Campo , K., Gijsbrechts, E., Nisol, P.

Dynamics in consumer response to product unavailability: Do stock-out reactions signal response to permanent assortment reductions?: (2000)

Gijsbrechts, E., Campo, K.

Strategic Pricing (2000)

The impact of stock-outs on whether, how much and what to buy (2000)

Towards understanding consumer response to stock-outs. (2000)

CAMPO, K, GIJSBRECHTS, E, Nisol, Patricia

Towards a theory-based measure of purchase variation (2000)

GIJSBRECHTS, E, CAMPO, K, Nisol, Patricia

The impact of stock-outs on whether, how much and what to buy (2000)

CAMPO, K, GIJSBRECHTS, E, Nisol, Patricia

Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines (1999)

Campo, K., Gijsbrechts, E., Guerra, F.

A content analysis of the discussions of the howard and sheth typology in marketing textbooks: Working Paper (1999)

Waterschoot, W. Van, Gijsbrechts, E.

The impact of location- specific factors on the attractiveness and performance of product categories (1999)

Campo, K., Gijsbrechts, E., Goossens, T., Verhetsel, A.

Towards a conceptual framework of out of stock behavior: the impact of product-, consumer- and situation characteristics on out-of-stock reactions (1999)

Case study Leffe. Developing a marketing strategy for the Belgian (and French) market (1999)

Gijsbrechts, E., Schamps, M., Waterschoot, W. Van

Pricing (1999)

Case study Leffe. Developing a marketing strategy for the Belgian (and French) market: Teaching Note (1998)

Gijsbrechts, E., Schamps, M., Waterschoot , W. Van

Towards a comprehensive measure of purchase variation (1998)

Gijsbrechts, E., Campo, K., Nisol, P.

Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines (1998)

Campo, K., Gijsbrechts, E., Guerra, F.

The impact of location-specific factors on the attractiveness and performance of store departments (1998)

Campo, K., Gijsbrechts, E., Goossens, T., Verhetsel, A.

Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: validation and guidelines (1997)

Campo, K., Gijsbrechts, E., Guerra, F.

Variety seekers' and variety avoiders' reactions to different types of in-store promotions (1997)

Spitstechnologisch marketing onderzoek (1996)

Interacties en interdependenties tussen prijs, kwaliteit en communicatie: Een overzicht en kritische evaluatie (1996)

Logman, M., Gijsbrechts, E.

Modeling contemporaneous and temporal variation in purchasing behavior: A multiple purchase model: Working Paper (1996)

MOP: A new measure for modeling purchase variation: Working Paper (1996)

Gijsbrechts, E., Campo, K., Nisol, P.

Belgium's consumer goods marketing in European Union perspective: an interpretation (1995)

SWINNEN, Gilbert, Gijsbrechts, E., Van Waterschoot, W.

Cijfermatig bekeken (1995)

Ceuster, M. De, Gijsbrechts, E., Claessens, E.

A theorem on the optimal margin mix (1995)

Bultez, A., Gijsbrechts, E., Naert, Ph.

The changing consumer in Belgium (1995)

Gijsbrechts, E., Swinnen, G., Waterschoot , W. Van

Evaluation of car clinic results using correspondence analysis (1995)

Gijsbrechts, E., Logman, M.

Marktsegmentering voor de markt van particulieren, in opdracht van de ASLK (1995)

Cools, A., Gijsbrechts, E.

Belgium's consumer goods marketing in the perspective of the European Union: An interpretation: Working Paper (1995)

Gijsbrechts, E., Swinnen, G., Waterschoot, W. Van

Pricing (1995)

Gijsbrechts, E., Campo, K.

Marketing mix response analysis in broadly versus narrowly defined markets: a case study (1995)

Campo, K., Gijsbrechts, E., Naert, Ph.

Belgium's consumer goods marketing in European Union perspective: an interpretation (1995)

SWINNEN, Gilbert, Gijsbrechts, E., Van Waterschoot, W.

Marktsegmentering voor de markt van particulieren, in opdracht van de ASLK (1994)

Cools, A., Gijsbrechts, E.

A theorem on the optimal margin mix: Optimal product line pricing when cannibalism and competitors hit your profit: Working Paper (1994)

Bultez, A., Gijsbrechts, E., Naert, Ph.

De Vlaamse abituriënt op weg naar de (UFSIA-?) campus. Een synopsis van de imagostudie: Working Paper (1994)

Coppejans, L., Gijsbrechts, E., Loon, F. Van, Waterschoot, W. Van

Marketing science, econometrics and managerial contributions (1994)

Parsons, L.J., Gijsbrechts, E., Wittink, D.

Cultural policy and urban marketing: A general framework and some Antwerp experiences (1994)

Brabander, G. De, Gijsbrechts, E.

Prices and pricing Research in consumer marketing: Some recent developments (1993)

Prijszetting in consumentenmarketing: Nachtmerrie of opportuniteit? Een overzicht van recente bevindingen omtrent prijs in de marketing literatuur (1993)

Package size pricing and variety seeking behavior: An exploratory analysis: Working Paper (1993)

Het keuzegedrag en de beeldvorming rond universitair onderwijs van de Vlaamse abituriënt (1993)

Coppejans, L., Gijsbrechts, E., Loon, F. Van, Waterschoot, W. Van

Stedelijk cultuurbeleid en city marketing: enkele bedenkingen (1992)

Brabander, G. De, Gijsbrechts, E.

Marketing mix response analysis in Broadly versus Narrowly defined markets: A case study: Working Paper (1992)

Campo , K., Gijsbrechts, E., Naert, Ph.

Een vergelijkend opinie-onderzoek over de opleiding en carrière van MBA- vs. TEW- alumni: Working Paper (1992)

Elsas, M., Gijsbrechts, E., Dorpe, G. Van Den, Grembergen, W. Van, Waterschoot, W. Van

City marketing: van promotie tot plan.Een verkennend overzicht van een nieuw gebied (1990)

Brabander, G. De, Gijsbrechts, E.

Verkoopbevordering (1990)

Abeele, P. Vanden, Gijsbrechts, E.

Specification and empirical evaluation of a cluster-asymmetry market share model (1990)

Abeele, P. Vanden, Gijsbrechts, E., Vanhuele , M.

Retail prices and margins under specific space allocation rules (1990)

Bultez, A., Gijsbrechts, E.

Planning van sales promotie: Een normatieve benadering (1990)

Abeele, P. Vanden, Gijsbrechts , E.

Specification and Empirical Evaluation of a Cluster-Asymmetry Market Share Model (1990)

Gijsbrechts, E, Vanhuele, M

Asymmetric models of market share response allow for specific cross-competitive effects between competitors. Various approaches have been suggested for constructing asymmetric market share models,...

A diffusion model for new product introduction in existing markets (1989)

Gijsbrechts, E., Naert, Ph.

Estimating the sales potential of a new heating system: An inverted lancaster approach (1989)

Verbruggen, A., Gijsbrechts , E.

Asymmetric cannibalism in retail assortments (1989)

Bultez, A., Gijsbrechts, E., Abeele , P. Vanden, Naert, Ph.

A cluster asymmetry model of market share (1989)

Gijsbrechts, E, Vanhuele, M

Actieplanning en controle met behulp van netwerkmethodes. Enkele voorbeelden uit de non-profit sector (1988)