Organisational structures for the service business in product-oriented companies (2009)
Confronted with stagnating growth rates and decreasing margins in the product business, product manufacturing companies are increasingly extending the service business. The present paper explores...
Service orientation of the organizational structures (2009)
Heiko Gebauer, Felix Puetz, Thomas Fischer, Elgar Fleisch
Despite high interest in how organizational structures facilitate service orientation in capital goods manufacturing companies, researchers have neglected this field. This article explores four...
Exploring Maintenance Strategies in Chinese Product-Manufacturing Companies (2008)
Heiko Gebauer, Chunzhi Wang, Jie Lin, Felix Puetz, Thomas Fischer
Chinese manufacturing companies are increasingly challenging their international counterparts with attractive cost and price advantages. In addition, Chinese manufacturing companies invest heavily in...
Ausbau des Servicegeschäfts in China (2008)
Heiko Gebauer, Felix Puetz, Fabrice Seite
Confronted with intensive product price competition in China, industrial firms are forced to invest in extending the service business. Extending the service business is far from easy. Chinese...
The impact of Chinese culture on the service contribution in European manufacturing companies (2008)
Heiko Gebauer, Felix Puetz, Fabrice Seite, Paul Schönsleben
Few Chinese subsidiaries of European manufacturing companies are reported as making profits. The majority find it extremely difficult to transfer their traditional business model to China. According...
Purpose: The transition from products to services leads to changes in organizational arrangement of manufacturing companies regarding the service-sales and -delivery. There are some evidences that...
Felix Puetz, Heiko Gebauer, Elgar Fleisch
Moving from product business towards service international companies need to establish worldwide service organizations. Using action research techniques and analyzing selected companies in in-depth...
Transition to Service - When organizational structures limit your service success (2008)
Felix Puetz, Heiko Gebauer, Elgar Fleisch
Product-oriented companies are moving more and more into the service business. As market competition rises and clear technological superiority is not only hard to achieve but especially hard to...
Exploring maintenance strategies in Chinese product manufacturing companies (2008)
Heiko Gebauer, Felix Puetz, Thomas Fischer, Chunzhi Wang, Jie Lin
The purpose of this paper is to explore maintenance strategies for manufacturing equipment in Chinese firms. Data were collected from Chinese companies using a questionnaire administered during...
The impact of service offerings on service-related performance outcomes (2007)
The Breadth of Service Offerings (BSO) has become imperative for businesses seeking competitive advantage in the machine and equipment industries. Yet it is surprising how little of the literature...
How to organize your service business: integrated or separated? (2007)
Felix Puetz, Heiko Gebauer, Elgar Fleisch
Product-manufacturing companies are increasingly investing in extending the service business. The extension of the service business affects the existing organizational design including the sales...
Internationale Konzerne müssen umdenken im chinesischen Markt (2007)
Heiko Gebauer, Thomas Fischer, Felix Puetz, Elgar Fleisch
China überzeugt mit hohen Wachstumsraten. Dennoch verlieren gut im Land verankerte internationale Konzerne wie Nokia, LOréal und IBM Marktanteile an chinesische Konkurrenten. Der Grund: Die rasch...
Internationale Konzerne müssen umdenken im chinesischen Markt (2007)
Heiko Gebauer, Thomas Fischer, Felix Puetz, Elgar Fleisch
China überzeugt mit hohen Wachstumsraten. Dennoch verlieren gut im Land verankerte internationale Konzerne wie Nokia, LOréal und IBM Marktanteile an chinesische Konkurrenten. Der Grund: Die rasch...
Developing a gaming tool for improving service-related performance outcomes (2007)
Felix Puetz, Thomas Fischer, Susanne Wuttke, Heiko Gebauer, Lee Jones
Impact of service offerings on service-related performance outcomes (2007)
The Breadth of Service Offerings (BSO) has become imperative for businesses seeking competitive advantage in the machine and equipment industries. Yet it is surprising how little of the literature...