G. Easton

Publication List Details

Period

1997 - 2007

Number

31

Co-Authors

A participatory action research study of key account management changes. (2006)

Lenney, P, Easton, G, Gilchrist, A

Pure Participatory Action Research projects in the IMP research tradition are rather rare. This paper describes both the process and the outcomes of such a project carried out for a major business to...