Antecedents of Service Quality and Brand Performance: A Conceptual Model (2008)
Sultan, Parves, Faculty Of Business And Informatics., Wong, Ho Yin., Faculty Of Business And Informatics., Donleavy, Gabriel, Faculty Of Business And Informatics.
The service quality literature emphasizes on service quality dimensions and its measuring methods rather than its predictability in terms of satisfaction, brand loyalty and reputation. Thus, the...