ABSTRACT Using Association Rules for Product Assortment Decisions: A Case Study (2008)
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert Wets
It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers. Moreover, recent...
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert Wets
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From successful differentiation in retailing to store equity (2008)
WILLEMS, Kim, SWINNEN, Gilbert
Although some important conceptual and empirical studies have been published with regard to retailer differentiation (e.g. Rudolph and Becker, 2003), a comprehensive framework regarding the design...
ABSTRACT Using Association Rules for Product Assortment Decisions: A Case Study (2007)
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert Wets
It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers. Moreover, recent...
De Beuckelaer, Alain, Lievens, Filip, SWINNEN, Gilbert
This study examined the measurement equivalence of a global organizational survey measuring six work climate factors as administered across 25 countries (N = 31.315) in all regions of the world (West...
De Beuckelaer, Alain, Lievens, Filip, SWINNEN, Gilbert
This study examined the measurement equivalence of a global organizational survey measuring six work climate factors as administered across 25 countries (N = 31.315) in all regions of the world (West...
TIRI, Marc, PEETERS, Ludo, SWINNEN, Gilbert
This paper presents the results from a multivariate (factor and cluster) analysis of the variation in innovation processes of manufacturing and service firms. Using data from the third Community...
Gázquez, A, Sánchez-Pérez, M, BRIJS, Tom, SWINNEN, Gilbert
Las tarjetas de lealtad han alcanzado un elevado grado de difusión entre los minoristas. Sin embargo, ¿en qué medida la información que se puede extraer de ellas es útil?. El objetivo principal...
TIRI, Marc, PEETERS, Ludo, SWINNEN, Gilbert
This paper presents the results from a multivariate (factor and cluster) analysis of the variation in innovation processes of manufacturing and service firms. Using data from the third Community...
Innovation patterns in manufacturing and services: sectoral-determinism or strategic-choice? (2006)
TIRI, Marc, PEETERS, Ludo, SWINNEN, Gilbert
This paper presents the results from a multivariate (factor and cluster) analysis of the variation in innovation processes of manufacturing and service firms. Using data from the third Community...
A multivariate Poisson mixture model for marketing applications (2004)
Manchanda, P, BRIJS, Tom, KARLIS, Dimitris, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert
This paper describes a multivariate Poisson mixture model for clustering supermarket shoppers based on their purchase frequency in a set of product categories. The multivariate nature of the model...
Building an association rules framework to improve product assortment decisions (2004)
BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert
It has been claimed that the discovery of association rules is well suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers. However today, one...
A multivariate Poisson mixture model for marketing applications (2004)
Manchanda, P, BRIJS, Tom, KARLIS, Dimitris, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert
This paper describes a multivariate Poisson mixture model for clustering supermarket shoppers based on their purchase frequency in a set of product categories. The multivariate nature of the model...
Building an association rules framework to improve product assortment decisions (2004)
BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert
It has been claimed that the discovery of association rules is well suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers. However today, one...
Comparing complete and partial classification for identifying customers at risk (2003)
BLOEMER, Johanna, BRIJS, Tom, VANHOOF, Koen, SWINNEN, Gilbert
This paper evaluates complete versus partial classification for the problem of identifying customers at risk. We define customers at risk as customers reporting overall satisfaction, but these...
Comparing complete and partial classification for identifying customers at risk (2003)
BLOEMER, Johanna, BRIJS, Tom, VANHOOF, Koen, SWINNEN, Gilbert
This paper evaluates complete versus partial classification for the problem of identifying customers at risk. We define customers at risk as customers reporting overall satisfaction, but these...
Identifying latently dissatisfied customers and measures for dissatisfaction management (2002)
BLOEMER, Johanna, BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen
Tuning the multivariate Poisson mixture model for clustering supermarket shoppers (2002)
BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert, Karlis, D.
Identifying latently dissatisfied customers and measures for dissatisfaction management (2002)
BLOEMER, Johanna, BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen
Tuning the multivariate Poisson mixture model for clustering supermarket shoppers (2002)
BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert, Karlis, D.
Brijs, Tom, Goethals, Bart, Swinnen, Gilbert, Vanhoof, Koen, Wets, Geert
In recent years, data mining researchers have developed efficient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules...
The use of characteristic rules for identifying latently dissatisfied customers (2001)
BLOEMER, Johanna, BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen
The use of characteristic rules for identifying latently dissatisfied customers (2001)
BLOEMER, Johanna, BRIJS, Tom, SWINNEN, Gilbert, VANHOOF, Koen
Using shopping baskets to cluster supermarket customers (2001)
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert Wets
Abstract. Today, competition forces consumer goods manufacturers and retailers to differentiate from their competitors by specializing and by offering goods/services that are tailored towards one or...
The improvement of response modeling: combining rule-induction and case-based reasoning (2000)
Coenen, F, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert
Direct mail is a typical example for response modeling to be used. In order to decide which people will receive the mailing, the potential customers are divided into two groups or classes (buyers and...
Comparing complete and partial classification for identifying latently dissatisfied customers (2000)
The improvement of response modeling: combining rule-induction and case-based reasoning (2000)
Coenen, F, SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert
Direct mail is a typical example for response modeling to be used. In order to decide which people will receive the mailing, the potential customers are divided into two groups or classes (buyers and...
Comparing complete and partial classification for identifying latently dissatisfied customers (2000)
Tom Brijs, Bart Goethals, Gilbert Swinnen, Koen Vanhoof, Geert Wets
In recent years, data mining researchers have developed ecient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules to...
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert Wets
Abstract-Previous research in the field of data mining has diapers also tend to buy beer during the same shopping visit. demonstrated that the technique of association rules is very well suited to...
Tom Brijs, Bart Goethals, Gilbert Swinnen, Koen Vanhoof, Geert Wets
In recent years, data mining researchers have developed efficient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules...
Tom Brijs, Bart Goethals, Gilbert Swinnen, Koen Vanhoof, Geert Wets
In recent years, data mining researchers have developed efficient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules...
Tom Brijs, Bart Goethals, Gilbert Swinnen, Koen Vanhoof, Geert Wets
In recent years, data mining researchers have developed efficient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules...
Tom Brijs, Bart Goethals, Gilbert Swinnen, Koen Vanhoof, Geert Wets
In recent years, data mining researchers have developed efficient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules...
Using association rules for product assortment decisions: A case study (1999)
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert Wets
Association rules is a recent data mining technique to discover affinities, in large transaction databases, between items frequently purchased together. It has been claimed that the discovery of...
Comparison of some AI and statistical classification methods for a marketing case (1997)
Montgomery, D, SWINNEN, Gilbert, VANHOOF, Koen
Recent progress in data processing technology has made the accumulation and systematic organization of large volumes of data a routine activity. As a result of these developments, there is an...
Comparison of some AI and statistical classification methods for a marketing case (1997)
Montgomery, D, SWINNEN, Gilbert, VANHOOF, Koen
Recent progress in data processing technology has made the accumulation and systematic organization of large volumes of data a routine activity. As a result of these developments, there is an...
A multivariate Poisson mixture model for marketing applications
Tom Brijs, Dimitris Karlis, Gilbert Swinnen, Koen Vanhoof, Geert Wets, Puneet Manchanda
Gender Influence on Negotiation Objectives, Outcomes and Communication Patterns
FAES, Wouter, SWINNEN, Gilbert, SNELLINX, Ria
This paper analyses the results and processes of a considerable number of purchasing negotiation role plays (n=1159). It compares the objectives and results obtained and communication patterns used...
The improvement of response modeling: Combining rule-induction and case-based reasoning
Coenen, F., SWINNEN, Gilbert, VANHOOF, Koen, WETS, Geert
Direct mail is a typical example for response modeling to be used. In order to decide which people will receive the mailing, the potential customers are divided into two groups or classes (buyers and...