Organisationale Fähigkeiten für Dienstleistungsstrategien (2010)
Thomas Fischer, Heiko Gebauer, Elgar Fleisch
Herausforderungen wie kürzer werdende Technologiezyklen, steigende Wettbewerbsintensität auf globalen Märkten, erhöhter Druck auf Produktmargen und zunehmende Homogenisierung von Produkten...
Organisational structures for the service business in product-oriented companies (2009)
Confronted with stagnating growth rates and decreasing margins in the product business, product manufacturing companies are increasingly extending the service business. The present paper explores...
Lean management practices in the pharmaceutical industry (2009)
Heiko Gebauer, Michael Kickuth, Thomas Friedli
Increasing market rivalry and an expected decrease in growth rates are putting ever greater pressure on operational performance in the pharmaceutical industry. As a consequence, lean manufacturing...
This article answers following research question: How does the focus of attention and situated attention contribute to the formulation and implementation of the service orientation in the business...
Service orientation of the organizational structures (2009)
Heiko Gebauer, Felix Puetz, Thomas Fischer, Elgar Fleisch
Despite high interest in how organizational structures facilitate service orientation in capital goods manufacturing companies, researchers have neglected this field. This article explores four...
Customer-focused and service-focused orientation in organizational structures (2009)
Heiko Gebauer, Christian Kowalkowski
The paper provides a better understanding of the interrelatedness of customer and service orientation in the organizational structures of capital goods manufacturing companies. A qualitative,...
Heiko Gebauer, Thomas Fischer, Elgar Fleisch
The purpose of this article is to illustrate the management policies behind the success of Swiss product manufacturing companies in international competition. The study included a few multinational...
Heiko Gebauer, Thomas Fischer, Elgar Fleisch
The purpose of this article is to illustrate the management policies behind the success of Swiss product manufacturing companies in international competition. The study included a few multinational...
Strategic responses to succeed in the Chinese mid-market segment (2009)
Heiko Gebauer, Thomas Fischer, Elgar Fleisch
The Chinese market has currently progressed to a fierce competition between international companies and their domestic Chinese competitors who continuously improve product features such as...
The Role of Competence in Initiating the Transition from Products to Service (2009)
Margareta Bjurklo, Bo Edvardsson, Heiko Gebauer
Purpose: The aim of this article is to suggest a new competence-based framework for describing and analysing the initiation of the transition of goods-dominant companies to service providers. The...
Service infusion in manufacturing: the case of small and medium enterprises (2009)
Marco Paiola, Heiko Gebauer, Bo Edvardsson
This paper focuses on how Small and Medium Enterprises (SMEs) approach the transition from product manufacturing towards service provision. Four distinct service approaches are explored: (A)...
Despite the increasing interest in service business of manufacturing companies, the arguments for the transition from selling products to providing services still lack of theoretical robustness. By...
Thomas Fischer, Heiko Gebauer, Elgar Fleisch
This study concentrates on the alignment of service strategies with organizational design factors. Properly aligned, these elements will form specific strategic configurations which correspond with...
Thomas Fischer, Heiko Gebauer, Elgar Fleisch
This study concentrates on the alignment of service strategies with organizational design factors. Properly aligned, these elements will form specific strategic configurations which correspond with...
Exploring Maintenance Strategies in Chinese Product-Manufacturing Companies (2008)
Heiko Gebauer, Chunzhi Wang, Jie Lin, Felix Puetz, Thomas Fischer
Chinese manufacturing companies are increasingly challenging their international counterparts with attractive cost and price advantages. In addition, Chinese manufacturing companies invest heavily in...
Exploring the Effect of Cognitive Bias on Customer Support Services (2008)
Heiko Gebauer, Regine Krempl, Elgar Fleisch
In order to meet the increasingly more complex needs of customers and respond to decreasing product margins, product-oriented firms have developed a growing interest in extending their service...
Ausbau des Servicegeschäfts in China (2008)
Heiko Gebauer, Felix Puetz, Fabrice Seite
Confronted with intensive product price competition in China, industrial firms are forced to invest in extending the service business. Extending the service business is far from easy. Chinese...
The article provides guidance for managers seeking to successfully position their products in the Chinese medium market segment. Data are collected and analyzed from about 25 international...
Service development in traditional product manufacturing companies (2008)
Heiko Gebauer, Regine Krempl, Elgar Fleisch
The primary objective of this paper is to explore antecedents for developing different types of services. A second objective is to address the neglected role of service development in manufacturing...
Robust management policies for positioning pharmacies as healthcare service providers (2008)
Building on service management, behavioural decision-making and social psychology literature, this article presents a framework for repositioning pharmacies as healthcare service providers in the...
The impact of Chinese culture on the service contribution in European manufacturing companies (2008)
Heiko Gebauer, Felix Puetz, Fabrice Seite, Paul Schönsleben
Few Chinese subsidiaries of European manufacturing companies are reported as making profits. The majority find it extremely difficult to transfer their traditional business model to China. According...
Innovation of product-related services (2008)
Heiko Gebauer, Regine Krempl, Elgar Fleisch, Thomas Friedli
Purpose This paper aims to answer the following two research questions: What antecedents are required for the innovation of product-related services? and How do the antecedents differ for...
Thomas Fischer, Heiko Gebauer, Elgar Fleisch
Growing competitive intensity and international demand, more compre-hensive customer requirements, and higher market complexity drive more and more manufacturing firms to look for new ways of...
Patterns of service strategy changes in manufacturing companies (2008)
Heiko Gebauer, Thomas Fischer, Elgar Fleisch
The importance of service strategies has highly increased lately. Increasing competitive intensity and decreasing product margins drive more and more manufacturing companies to move along the...
Success factors for product and service strategy configurations in manufacturing companies (2008)
Thomas Fischer, Heiko Gebauer, Elgar Fleisch
Based on case studies, three configurations of product and service strategy configurations were identified. Strategy on product side was quality leadership for all considered cases. On service side,...
Felix Puetz, Heiko Gebauer, Elgar Fleisch
Moving from product business towards service international companies need to establish worldwide service organizations. Using action research techniques and analyzing selected companies in in-depth...
Transition to Service - When organizational structures limit your service success (2008)
Felix Puetz, Heiko Gebauer, Elgar Fleisch
Product-oriented companies are moving more and more into the service business. As market competition rises and clear technological superiority is not only hard to achieve but especially hard to...
Exploring maintenance strategies in Chinese product manufacturing companies (2008)
Heiko Gebauer, Felix Puetz, Thomas Fischer, Chunzhi Wang, Jie Lin
The purpose of this paper is to explore maintenance strategies for manufacturing equipment in Chinese firms. Data were collected from Chinese companies using a questionnaire administered during...
Antecedents for the transition from products to services (2008)
This study tests specific antecedents that enable product-oriented firms to move along the transition line from products to services. The results suggest that the effect of changes in service-related...
Dienstleistungsstrategien in Investitionsgüterunternehmen (2008)
Heiko Gebauer, Philipp Benke, Elgar Fleisch
Investitionsgüterunternehmen nutzen zunehmend Dienstleistungsstrategien zur strategischen Differenzierung gegenüber dem Wettbewerb. Dabei haben sich Dienstleistungs-strategien von der Eingliederung...
Chinese industrial companies have evolved into serious competitors for German companies. The success of companies such as Lenovo, Haier, Huawei or CIMC is a clear proof of their competitiveness. What...
The logic for increasing service revenue in product manufacturing companies (2007)
To respond to increasing challenges from competitors, manufacturing companies have developed a growing interest in extending their service business. They have started initiatives to generate revenue...
The logic for increasing service revenue in product manufacturing companies (2007)
To respond to increasing challenges from competitors, manufacturing companies have developed a growing interest in extending their service business. They have started initiatives to generate revenue...
Industriestandort Schweiz - Gegenwart und Zukunft der Schweizer Industrie (2007)
Thomas Friedli, Elgar Fleisch, Franz Jaeger, Heiko Gebauer
Das Buch umfasst sowohl aktuelle Studien zum Zustand der produzierenden Industrie in der Schweiz wie auch Analysen und Empfehlungen. Kern des Buches sind zehn ausgewählte Fallstudien: ABB Schweiz,...
Les tendances à linternationalisation de la production, de la R&D et de la conception (2007)
Heiko Gebauer, Carlos Bravo-sanchez, Elgar Fleisch
Les auteurs analysent les problèmes complexes de la compéti-tivité des sites suisses dimplantation industrielle. Il ressort principalement de leur étude que linternationalisation des...
Business-to-business marketing as a key factor for increasing service revenue in China (2007)
Heiko Gebauer, Chunzhi Wang, Bernold Beckenbauer, Regine Krempl
The implicit logic for increasing service revenue starts with overcoming typical and, in some respects, limiting cultural characteristics. These characteristics limit business-to-business marketing...
The impact of service offerings on service-related performance outcomes (2007)
The Breadth of Service Offerings (BSO) has become imperative for businesses seeking competitive advantage in the machine and equipment industries. Yet it is surprising how little of the literature...
The logic for increasing service revenue in product manufacturing companies (2007)
To respond to increasing challenges from competitors, manufacturing companies have developed a growing interest in extending their service business. They have started initiatives to generate revenue...
Despite the established benefits of services in manufacturing companies, very few managers are motivated to invest resources in extending the service business. On the basis of a combination of...
Managing sustainable service improvements in manufacturing companies (2007)
The paper establishes that cognitive processes form several feedback structures that all play a critical role in determining the success of service improvements.
An investigation of antecedents for the transition from products to services (2007)
The purpose of the study is to identify antecedents that enable product-oriented firms to move along the transition line from products to services. The findings suggest that increasing competitive...
How to organize your service business: integrated or separated? (2007)
Felix Puetz, Heiko Gebauer, Elgar Fleisch
Product-manufacturing companies are increasingly investing in extending the service business. The extension of the service business affects the existing organizational design including the sales...
Service development in product-oriented companies: how to innovate product-related services (2007)
Regine Krempl, Heiko Gebauer, Elgar Fleisch
Decreasing competitive advantages in technology and the corresponding diminishing product margins make it increasingly difficult for product-oriented companies to create financial benefits with...
The existing literature remains silent on the necessary antecedents for developing customer support services (CSS). This paper constitutes an attempt to close part of this gap by addressing the...
Exploring success factors for the development of incremental and innovative new IT services (2007)
Carlos Bravo-sanchez, Heiko Gebauer, Elgar Fleisch
Increased complexity of needs and higher cost sensibility of customers force IT service providers to improve the way on how they develop IT services. The existing tools and methodologies for...
Internationale Konzerne müssen umdenken im chinesischen Markt (2007)
Heiko Gebauer, Thomas Fischer, Felix Puetz, Elgar Fleisch
China überzeugt mit hohen Wachstumsraten. Dennoch verlieren gut im Land verankerte internationale Konzerne wie Nokia, LOréal und IBM Marktanteile an chinesische Konkurrenten. Der Grund: Die rasch...
Internationale Konzerne müssen umdenken im chinesischen Markt (2007)
Heiko Gebauer, Thomas Fischer, Felix Puetz, Elgar Fleisch
China überzeugt mit hohen Wachstumsraten. Dennoch verlieren gut im Land verankerte internationale Konzerne wie Nokia, LOréal und IBM Marktanteile an chinesische Konkurrenten. Der Grund: Die rasch...
Developing a gaming tool for improving service-related performance outcomes (2007)
Felix Puetz, Thomas Fischer, Susanne Wuttke, Heiko Gebauer, Lee Jones
Impact of service offerings on service-related performance outcomes (2007)
The Breadth of Service Offerings (BSO) has become imperative for businesses seeking competitive advantage in the machine and equipment industries. Yet it is surprising how little of the literature...
Differences in orientations between Western European and Chinese service organizations (2007)
Heiko Gebauer, Maximilian Von Zedtwitz
The purpose of this paper is to extend knowledge of differences between Western European and Chinese service organizations in typical manufacturing companies. The paper combines qualitative and...
It has already been a common recognition by most management academicians and practitioners that manufacturing companies have to extend service business facing the fiercer market competition and the...
Lösungsansätze zum Personalmanagement in chinesischen Serviceorganisationen (2007)
Traditionelle Investitionsgüterunternehmen erwirtschaften einen wichtigen Beitrag zu Umsatz und Gewinn durch produktunterstützende Dienstleistungen. Um die Umsätze und Gewinne von Dienstleistungen...
Les tendances à l'internationalisation de la production, de la R&D et de la conception (2007)
Heiko Gebauer, Thomas Fischer, Carlos Bravo Sanchez, Elgar Fleisch
Les auteurs analysent les problèmes complexes de la compéti-tivité des sites suisses dimplantation industrielle. Il ressort principalement de leur étude que linternationalisation des...
Internationalisierungstendenzen in Produktion sowie F&E und Konstruktion (2007)
Heiko Gebauer, Thomas Fischer, Carlos Bravo Sanchez, Elgar Fleisch
Die Autoren analysieren die komplexen Problemstellungen der Wettbewerbsfähigkeit des Industriestandortes Schweiz auf allen Stufen. Kernergebnisse ihrer Studien sind: Die Internationalisierung von...
Les tendances à linternationalisation de la production, de la R&D et de la conception (2007)
Heiko Gebauer, Thomas Fischer, Carlos Bravo-sanchez, Elgar Fleisch
Internationalisierungstendenzen in Produktion sowie F&E und Konstruktion (2007)
Heiko Gebauer, Thomas Fischer, Carlos Bravo-sanchez, Elgar Fleisch
(Extending the service business in typical product manufacturing companies)
Produkte aus der IT-Fabrik (2005)
Carlos Bravo-sanchez, Heiko Gebauer, Ruediger Zarnekow, W. Brenner
Verlagern oder nicht? - Die Zukunft der produzierenden Industrie in der Schweiz (2004)
Elgar Fleisch, Joost Geginat, Heiko Gebauer, Bernd Löser, Bernold Beckenbauer
Die Transformation vom Produzenten zum produzierenden Dienstleister / (2004)
Thesis (doctoral)--Universität St. Gallen, 2004.
Applying Systems Thinking to the Transition from Product Manufacturers into Service Providers (2003)