Functional Dissociations of Risk and Reward Processing in the Medial Prefrontal Cortex (2009)
Xue, Gui, Lu, Zhonglin, Levin, Irwin P., Weller, Joshua A., Li, Xiangrui, Bechara, Antoine
Making a risky decision is a complex process that involves evaluation of both the value of the options and the associated risk level. Yet the neural processes underlying these processes have not so...
Aron M. Levin, Irwin P. Levin, Joshua A. Weller
In order to develop the optimal mix of online and offline services for a particular product, marketers must determine which key attributes are perceived by their target market to be delivered better...
Dissecting the risky-choice framing effect (2008)
Using five variants of the Asian Disease Problem, we dissected the risky-choice framing effect by requiring each participant to provide preference ratings for the full decision problem and also to...
Age-related differences in adaptive decision making (2007)
Irwin P. Levin, Joshua A. Weller, Ashley A. Pederson, Lyndsay A. Harshman
While previous research has found that children make more risky decisions than their parents, little is known about the developmental trajectory for the ability to make advantageous decisions. In a...
Aron M. Levin, Irwin P. Levin, C. Edward Heath
This paper addresses the question of how to combine online and offline services in the most complementary way for different product classes. In a series of surveys conducted for Experiment 1 it was...
Levin, Irwin P., Gaeth, Gary J., Evangelista, F. U., Albaum, Gerald S., Schreiber, Judy
An interesting phenomenon in the area of human judgment and decision making is the existence of information framing effects—difference in response to objectively equivalent information depending on...
Levin, Irwin P., Gaeth, Gary J., Evangelista, F. U., Albaum, Gerald S., Schreiber, Judy
An interesting phenomenon in the area of human judgment and decision making is the existence of information framing effects—difference in response to objectively equivalent information depending on...
Thesis (Ph. D.)--University of California, Los Angeles, 1965.
Mary E. Huneke, Catherine Cole, Irwin P. Levin
Using a pull-down menu search technique, we study how ability (knowledge level) and motivation (accountability) interact with decision phase (consideration vs. choice) to affect consumers' search...
Framing effects in decisions with completely and incompletely described alternatives
Levin, Irwin P., Johnson, Richard D., Deldin, Patricia J., Carstens, Laura M., Cressey, LuAnne J., Davis, Charles R.
Framing effects in judgment tasks with varying amounts of information
Levin, Irwin P., Johnson, Richard D., Russo, Craig P., Deldin, Patricia J.
Age-related differences in adaptive decision making: Sensitivity to expected value in risky choice
Irwin P. Levin, Joshua A. Weller, Ashley A. Pederson, Lyndsay A. Harshman
While previous research has found that children make more risky decisions than their parents, little is known about the developmental trajectory for the ability to make advantageous decisions. In a...
Using five variants of the Asian Disease Problem, we dissected the risky-choice framing effect by requiring each participant to provide preference ratings for the full decision problem and also to...