Exploratory Analysis of Marketing Data: Trees vs. Regression (2008)
J. Scott Armstrong, James G. Andress
This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model...
Exploratory analysis of marketing data: trees vs. regression (1970)
Armstrong, J. Scott, Andress, James G
This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model...