Determinants of marketing adaptation/globalisation practices of Australian exporting firms (2004)
Gabriel Ogunmokun, Janine Wong
This paper presents the findings of a study that used discriminant analysis to identify the extent to which various environmental variables as well as organisational and marketing variables influence...
Determinants of marketing adaptation/globalisation practices of Australian exporting firms (2004)
Gabriel Ogunmokun, Janine Wong
This paper presents the findings of a study that used discriminant analysis to identify the extent to which various environmental variables as well as organisational and marketing variables influence...