Scientific Commons: Jens Keller

Managing across substitute categories (2009)

Both changing competitive intensity and the pharmaceutical industry have become important research topics in economics and marketing. While the economics literature has started to consider the...

Clustering biological data using a hybrid approach : Composition of clusterings from different features (2008)

Keller, Jens

Clustering of data is a well-researched topic in computer sciences. Many approaches have been designed for different tasks. In biology many of these approaches are hierarchical and the result is...

Clustering biological data using a hybrid approach : Composition of clusterings from different features (2008)

Keller, Jens

Clustering of data is a well-researched topic in computer sciences. Many approaches have been designed for different tasks. In biology many of these approaches are hierarchical and the result is...

Structural dynamics of competition and its effects on long-term customer profitability (2008)

Jens Keller, Sven Reinecke

Kennzahlengestützte Steuerung digitaler Kommunikation - Die Web Excellence Scorecard (2008)

Christian Bachem, Jens Keller, Sven Reinecke

The Impact of Competitive Environment on Channel Introduction Decision: Considerations From a Real Options Perspective (2007)

Jens Keller, Matthias Schulten, Marcus Schögel, Sven Reinecke

Optimal Channel Introduction Strategies by Incorporating Volatility in the Decision Basis (2007)

Jens Keller, Matthias Schulten, Sven Reinecke, Marcus Schögel

Lifestyle-Medien und Implikationen für die Unternehmenspraxis (2007)

Jens Keller

Role of Customer Equity Metrics within Strategic Decisions (2007)

Jens Keller, Sven Reinecke