John A. Quelch

Cases in Strategic Marketing Management : Business Strategies in Latin America (2001)

D'Andrea, Guillermo, Quelch, John A.

Contenido: Mercadotecnia en el ambiente de cambio latinoamericano; La internacionalización de los mercados latinoamericanos; Liderazgo de los productos; Competencia de precios; Canales de...

Cases in Strategic Marketing Management : Business Strategies in Latin America (2001)

D'Andrea, Guillermo, Quelch, John A.

0-13-089490-7

Administración de la mercadotecnia multinacional (1992)

Buzzell, Robert D., Quelch, John A.

Traducción de: Multinational marketing management: Case and readings

Administración de la mercadotecnia multinacional / R.D. Buzzell; et al.; tr. por: Eduardo Ibarra Colado y Patricia Ibarra Colado. (1992)

Buzzell, Robert D., Quelch, John A.

Traducción de: Multinational marketing management: Case and readings

Consumer satisfaction with food products

Quelch, John A., Ash, Stephen B.

US national dietary goals : Food industry threat or opportunity?

Austin, James E., Quelch, John A.

The mass marketing of luxury

Nueno, Jose Luis, Quelch, John A.

Country managers in transitional economies: The case of Vietnam

Quelch, John A., Dinh-Tan, Christine M.

Can sales promotion go global?

Kashani, Kamran, Quelch, John A.

Marketing the premium product

Quelch, John A.

Why not exploit dual marketing?

Quelch, John A.

Consumer promotions in service marketing

Lovelock, Christopher H., Quelch, John A.

Energy conservation policies for builders' purchases of domestic appliances

Quelch, John A.

Pharmaceutical marketing practices in the third world

Craig Smith, N., Quelch, John A.