Use of Bayesian belief networks to help understand online audience (2009)
Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets
Abstract. Online businesses possess of high volumes web traffic and transaction data. Often, also valuable data regarding visitor opinions and attitudes towards the service and the website itself are...
Odekerken-Schroeder, Gaby, Kestens, Leen, Bloemer, Josee
This study investigates whether a consumer's need for social affiliation and a consumer's relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat...
The psychology behind commitment and loyalty : an empirical study in a bank setting (2002)
Martens, Hilda, Bloemer, Josee
Despite the extant literature on customer loyalty, it is recognized that the psychological processes behind commitment and customer loyalty are still ill understood. Therefore, the primary objective...
Gaby, Odekerken-Schroeder, Bloemer, Josee
The objective of this study is to empirically determine the role of constraints and dedication as drivers of relationship commitment as most of the existing work is of a conceptual nature only. We...