Functional Dissociations of Risk and Reward Processing in the Medial Prefrontal Cortex (2009)
Xue, Gui, Lu, Zhonglin, Levin, Irwin P., Weller, Joshua A., Li, Xiangrui, Bechara, Antoine
Making a risky decision is a complex process that involves evaluation of both the value of the options and the associated risk level. Yet the neural processes underlying these processes have not so...
Aron M. Levin, Irwin P. Levin, Joshua A. Weller
In order to develop the optimal mix of online and offline services for a particular product, marketers must determine which key attributes are perceived by their target market to be delivered better...
Age-related differences in adaptive decision making (2007)
Irwin P. Levin, Joshua A. Weller, Ashley A. Pederson, Lyndsay A. Harshman
While previous research has found that children make more risky decisions than their parents, little is known about the developmental trajectory for the ability to make advantageous decisions. In a...
Age-related differences in adaptive decision making: Sensitivity to expected value in risky choice
Irwin P. Levin, Joshua A. Weller, Ashley A. Pederson, Lyndsay A. Harshman
While previous research has found that children make more risky decisions than their parents, little is known about the developmental trajectory for the ability to make advantageous decisions. In a...