Town centre management models: A European perspective (2009)
Coca-Stefaniak, J, Parker, C, Quin, S, Rinaldi, R, Byrom, JW
Consumer perceptions of mobile phone marketing: Recent evidence from Australia (2008)
Roach, G, Byrom, JW, Lehman, KF
Over the past decade developments in telecommunication technology have created opportunities for new and interactive electronic marketing channels, such as the mobile phone. In particular, the...
Coopers Brewery: A family firm competing with the big boys (2008)
The Australian brewing sector has been subject to ever-increasing concentration over recent years. Yet one firm, Coopers Brewery of South Australia, has managed to expand its market share in a highly...
Consumer perceptions of mobile phone marketing: Recent evidence from Australia (2008)
Roach, G, Byrom, JW, Lehman, KF
Over the past decade developments in telecommunication technology have created opportunities for new and interactive electronic marketing channels, such as the mobile phone. In particular, the...
Coopers Brewery: A family firm competing with the big boys (2008)
The Australian brewing sector has been subject to ever-increasing concentration over recent years. Yet one firm, Coopers Brewery of South Australia, has managed to expand its market share in a highly...
Consumer perceptions of mobile phone marketing: Recent evidence from Australia (2008)
Roach, G, Byrom, JW, Lehman, KF
Over the past decade developments in telecommunication technology have created opportunities for new and interactive electronic marketing channels, such as the mobile phone. In particular, the...
Coopers Brewery: A family firm competing with the big boys (2008)
The Australian brewing sector has been subject to ever-increasing concentration over recent years. Yet one firm, Coopers Brewery of South Australia, has managed to expand its market share in a highly...
The selection of a brand name for a new product is frequently considered to be one of the most important aspects of that product's marketing campaign. Marketing managers know that a brand name can...
The Boag's centre for beer lovers: Building brand with a corporate museum (2007)
In the twenty-first century we are surrounded by brands. Born out of the Industrial Revolution, when factories needed to ‘brand’ their barrels, branding as a marketing phenomenon has risen in...
Corporate museums in Japan: institutionalising a culture of industry and technology (2007)
Corporate museums are situated at a complex juncture between the profit-oriented business world and the more traditional realm of the public museum. Corporate museums are taken here as referring to...
Perceptions of the Andalusian independent retail sector (2007)
Parker, C, Gimenez, R, Coca-Stefaniak, J, Byrom, JW
This paper focuses on the perceptions of Andalusian retailers towards the current state of small independent retailing in their city/town and their feelings about the future. The paper reports on the...
Perceptions of the Andalusian independent retail sector (2007)
Parker, C, Gimenez, R, Coca-Stefaniak, J, Byrom, JW
This paper focuses on the perceptions of Andalusian retailers towards the current state of small independent retailing in their city/town and their feelings about the future. The paper reports on the...
Corporate museums in Japan: institutionalising a culture of industry and technology (2007)
Corporate museums are situated at a complex juncture between the profit-oriented business world and the more traditional realm of the public museum. Corporate museums are taken here as referring to...
The Boag's centre for beer lovers: Building brand with a corporate museum (2007)
In the twenty-first century we are surrounded by brands. Born out of the Industrial Revolution, when factories needed to ‘brand’ their barrels, branding as a marketing phenomenon has risen in...
Corporate visual identity in local government: The use of the logo (2007)
Within corporate visual identity research, the logo has been highlighted as a key element which can represent the organisation to internal and external stakeholders. This paper investigates the role...
Corporate visual identity in local government: The use of the logo (2007)
Within corporate visual identity research, the logo has been highlighted as a key element which can represent the organisation to internal and external stakeholders. This paper investigates the role...
Logo findings to go global (2007)
Two University of Tasmania academics will present their findings from an unusual study on the success of Tasmanian council logos to an international conference, in Portugal, next month. Management...
The selection of a brand name for a new product is frequently considered to be one of the most important aspects of that product's marketing campaign. Marketing managers know that a brand name can...
Perceptions of the Andalusian independent retail sector (2007)
Parker, C, Gimenez, R, Coca-Stefaniak, J, Byrom, JW
This paper focuses on the perceptions of Andalusian retailers towards the current state of small independent retailing in their city/town and their feelings about the future. The paper reports on the...
The Boag's centre for beer lovers: Building brand with a corporate museum (2007)
In the twenty-first century we are surrounded by brands. Born out of the Industrial Revolution, when factories needed to ‘brand’ their barrels, branding as a marketing phenomenon has risen in...
Logo findings to go global (2007)
Two University of Tasmania academics will present their findings from an unusual study on the success of Tasmanian council logos to an international conference, in Portugal, next month. Management...
Corporate museums in Japan: institutionalising a culture of industry and technology (2007)
Corporate museums are situated at a complex juncture between the profit-oriented business world and the more traditional realm of the public museum. Corporate museums are taken here as referring to...
Corporate visual identity in local government: The use of the logo (2007)
Within corporate visual identity research, the logo has been highlighted as a key element which can represent the organisation to internal and external stakeholders. This paper investigates the role...
The selection of a brand name for a new product is frequently considered to be one of the most important aspects of that product's marketing campaign. Marketing managers know that a brand name can...
The corporate museum as branding tool (2006)
Purpose The purpose of this paper is to explore the nature of branding in relation to the corporate museum. Corporate museums are taken here as referring to museums with managed collections which are...
Analysing retail failure from an historical perspective: A case study of A.Goldberg & Son Plc (2006)
The corporate museum as branding tool (2006)
Purpose The purpose of this paper is to explore the nature of branding in relation to the corporate museum. Corporate museums are taken here as referring to museums with managed collections which are...
The corporate museum as branding tool (2006)
Purpose The purpose of this paper is to explore the nature of branding in relation to the corporate museum. Corporate museums are taken here as referring to museums with managed collections which are...